About

We’re a studio for design culture. That means, we partner with companies, bring in our team, do the work, while also building a culture of care. It all started 10 years ago:

Tired of traditional agencies, we started working with founders at the earliest stages as freelancers. Knowing that there’s more to doing exceptional work than deliverables and gantt charts, we gave our whole to their companies. You see a lot more of what it takes to create great things when you’re close to the actual work.

We helped create some fantastic companies, seeing the work through the make it or break it stages. We learned a thing or two about what it takes to do so.

There’s no quick fix or secret recipe. But we know that intuition, taste and judgment paired with a promising idea can create something great.

We’re still learning about what it takes. And we’re sure there’ll be updates and iterations on our model. But what we offer today has long felt like the most incentive-aligned version of what we do:

We’ve been in agencies, we’ve been freelancers, and after getting our previous studio acquired in 2021, we’ve been in-house in executive roles as well. Heck, we even ran a recruiting agency for design for a while.

None of it has felt quite like what we do now. When we meet founders that are struggling with design at their companies, we join them. We show them what things could be, help make it happen, and become a part of their team for a while. We leave things better than when we found them, and find people that inherit our body of work, so that it lasts.

Everyone on our team ended up here because our model allows them to do the defining work of their career while seeing more companies in more interesting moments.

We pay everyone well, and there isn’t a lot of imposed structure to what we do. Twice a year, we travel together.

We don’t hire people often. Hiring out of necessity and urgency doesn’t lead to desirable outcomes. That doesn’t mean we aren’t interested in getting to know you if you’re excited about what we do. Most of those that we’ve hired we talked with for months, shared meals, and agreed it the right thing to do was to work together over a good glass of wine.

When we grow the team, we’re most interested in people that have done some version of what we do. Perhaps you’ve freelanced, or you’ve been in-house through the defining moments for a company. You have an intuition about products, companies, and markets, and a high bar for visual design.

If that is you: You know where to message us.

We keep a list of people interested in our services and the work that we do for others, and occasionally email. Put yourself on the list to receive updates.